IT Solutions Company, Sai InfoSystems (SIS) has assigned its creative duties to Ignite Mudra.
Commenting on the appointment, Sunil Kakkad, chairman and managing director, Sai InfoSystems (India) Limited, said, “ICT is going to bring life transforming changes in our lives in a very short span of time. There is a lot of action in this area. Over the years we have evolved from an IT Solutions company to an ICT Solutions company and are geared to take the benefits of ICT to the masses through our strategic tie up with BSNL. Today the consumer has a variety of choices, not just of brands but also of competing technologies. This makes our task quite challenging as you have to communicate the relevance of the technology in a very effective/ believable manner.
“Ignite Mudra has an impeccable track record of launching successful brands and categories and our association gives me a lot of confidence about the future”, added Kakkad.
Commenting the account win, Chandan Nath, president, Ignite Mudra said, “We have always thrived on launching new categories. Starting from earlier years of Vimal, Rasna and Dhara to all the brands of Paras like Krack, DermiCool, ItchGuard and Moov to the current category busters like Nutralite, ignite has enjoyed a good strike rate with new categories. I believe SIS is rightly poised to take its next leap as an ICT solutions company and we are glad at the opportunity of contributing to their growth plans.