Divya Bhaskar appoints Ignite Mudra

Speaking about the win, Dharmendra Mishra, business head - general manager (marketing), Dainik Bhaskar said, "Ignite Mudra has a very strong equity, having created numerous successful brands. Of course, as a plus it is also based in Gujarat. We are confident that the association with Ignite Mudra will take Divya Bhaskar to greater heights."

Added Chandan Nath, head, Ignite Mudra, "Divya Bhaskar has managed to attain a strong presence in Gujarat in a very short span. The group redefined the market by offering a unique, relevant and contemporary product. We look forward to working closely with the Bhaskar team to strengthen the brand further amongst Gujarati readers."