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Ignite Mudra, Mudra Group’s specialist agency, has bagged three new businesses: Delhi-based Okaya Batteries; Vinsura, part of Vinsura Winery and Ahmedabad-based Dishman Pharmaceuticals and Chemicals.Chandan Nath, president, Ignite Mudra, said, “It has been our tradition to create new brands from scratch. Our structured understanding of category and consumer were both appreciated by the clients. This instantly helped put valuable thoughts into concrete and executable plans.”
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