Ignite Mudra, Mudra Group’s specialist agency, has bagged three new businesses: Delhi-based Okaya Batteries; Vinsura, part of Vinsura Winery and Ahmedabad-based Dishman Pharmaceuticals and Chemicals.
Chandan Nath, president, Ignite Mudra, said, “It has been our tradition to create new brands from scratch. Our structured understanding of category and consumer were both appreciated by the clients. This instantly helped put valuable thoughts into concrete and executable plans.”
Said Rajesh Gupta – head of Okaya, “Today, success in business is critical to understanding that it is a P2P world i.e. people to people. The application of this starts at the business conceptualization stage itself. While I find Ignite Mudra competent in its work and launching products from the scratch, I find a strong match in our wavelengths. We consider Ignite Mudra as our partners in progress in shaping our dream of being a global communications group by 2015”.
Vinsura Winery previously known as Sankalp Winery is a maker of premium quality wines. Said Nitin Desai, director- Vinsura, “Ignite Mudra was there when we thought to seek prominent marketing and communications arm. They were completely on-line and had thought through the category. Further to that; to gain mileage; a good PR strategy completed the loop. Ignite Mudra provided us a methodical route initiating from market research to innovative campaigns.”
Added Arpit Vyas, who heads Dishman Disinfectants, “Entering the Indian consumer and wellness market is a very natural progression for Dishman. The vast B2B experience and technical know-how has paved the way for Dishman Disinfectants as a definitely possible venture. Ignite Mudra, with their expertise in establishing and fuelling brand growth were identified as the appropriate partners for the new venture.”