Advertising Digital
Vinita Bhatia
Jul 24, 2024

If you want to be a creative agency, sell creativity: Marcel’s MD, Léoda Esteve

To revitalise its Indian operations, the French agency wants to partner with brands that are genuinely eager to collaborate with it. The reason? Marcel prefers focusing on quality over quantity, prioritising meaningful relationships over numerous office openings.

Léoda Esteve, managing director, Marcel.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI agents collapse the wall between marketing and CX

1 AI agents collapse the wall between marketing and CX

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

2 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Consumer health giant Kenvue begins global agency review

4 Consumer health giant Kenvue begins global agency review

Haleon splits global creative account with WPP and Publicis Groupe

5 Haleon splits global creative account with WPP and Publicis Groupe

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

6 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Monsoon rains force brands to rethink festive advertising

7 Monsoon rains force brands to rethink festive advertising

Grey’s global CEO Laura Maness departs

8 Grey’s global CEO Laura Maness departs

‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

9 ‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

Edelman makes global leadership changes

10 Edelman makes global leadership changes

Related Articles

‘Having an AI strategy is the worst thing for brands’ – Rishad Tobaccowala at Goafest 2025
Advertising
May 21, 2025
Mitaksh Jain

‘Having an AI strategy is the worst thing for ...

Haleon splits global creative account with WPP and Publicis Groupe
Advertising
Oct 02, 2025
Lucy Shelley

Haleon splits global creative account with WPP and ...

Publicis Groupe India launches content studio to meet demand for ‘Intelligent Content’
Advertising
Sep 29, 2025
Campaign India Team

Publicis Groupe India launches content studio to ...

WPP invests in Stability AI
Advertising
Mar 06, 2025
Campaign India Team

WPP invests in Stability AI

Just Published

Amex Ads is the latest player in commerce media
Advertising
2 days ago
Will Russo

Amex Ads is the latest player in commerce media

With ad spend set to explode in the sector, the payments brand launched its media network this week.

AWNY announces first global creator economy network
Marketing
2 days ago
Julia Walker

AWNY announces first global creator economy network

The network was launched with Breakr, a creator agency platform attempting to combat creator economy payment barriers.

Dove urges society to change the way it compliments young girls
Advertising
2 days ago
Charlotte Rawlings

Dove urges society to change the way it compliments ...

The global campaign was created by Zulu Alpha Kilo’s New York and Toronto offices.

Marketing’s new reality: Always on, always human
Opinion
2 days ago
Hari Prasad N

Marketing’s new reality: Always on, always human

The next edge in marketing isn’t louder storytelling; it’s better listening.