IdeateLab appoints Ravi Bhaya as CEO

IdeateLab has appointed Ravi Bhaya as its new chief executive officer. This comes on the heels of the independent marcom solutions company recently repositioning itself as ‘The Outcome People’.

Bhaya has worked with global marketing organisations like Publicis Groupe and Serviceplan Group holding responsibilities across various management roles, including client leadership roles, revenue growth, spearheading business restructuring initiatives and managing cross-functional teams. In 2020, he co-founded RSquared Global Ventures (R2GV) to provide strategic consulting to scale-ups within the martech, content, commerce and data space on growth, innovation and ROI. An MBA from the University of San Francisco, he spent his formative years as an ex-professional tennis player.

Talking about his induction into IdeateLab, Bhaya said, “IdeateLab has established itself as a leader in the digital-first marcom solutions space. My objective is to build on this foundation fostering innovation and expanding our digital capabilities to deliver measurable business outcomes for our clients, powered by creative excellence.

Welcoming Bhaya to the team, Vrutika Dawda, director of the agency said “Ravi’s extensive experience and proven track record make him a perfect fit to lead IdeateLab into its next phase of growth. We are confident that under his leadership, IdeateLab will continue to set benchmarks in the industry and propel the company into a new era of innovation and success.”

IdeateLab is an independent digital-first marketing communication solutions company with over two decades of experience of handling clients and businesses across categories and verticals. It is headquartered in Mumbai, with presence in Dubai and Canada.