IdeateLabs has appointed Lokesh Shah as vice president - brand solutions. Shah will be based in Mumbai and report to Vrutika Dawda, director, IdeateLabs.
He moves from Cheil where he was vice president.
Dawda said, “We welcome Lokesh as a part of the senior leadership team at IdeateLabs. His strong professional background spans across two decades of rich experience in both Indian and international markets. It is this experience that we would like him to help us bolster our accounts – Indian consumer insights clubbed with the best international practices. Lokesh will lead the IdeateLabs Mumbai business and will be playing a pivotal role in the agency. He will mentor the team in crafting effective strategy and oversee seamless implementation. His thinking complements our brand promise of ‘building conversations’, which is all about seeding positive chatter among the brand, the stakeholders and the consumer. We are confident he will effectively take charge of the Mumbai business.”
Shah said, “I’m excited to work with the young and vibrant team at IdeateLabs, a leading marketing agency that is committed to setting newer benchmarks. I’ve always worked best with agencies that put work culture and high standards of brand management as their mantras. Effective campaign creation and development has always been my forte. I’m looking forward to introducing path-breaking campaigns for the existing brands and getting exciting new client accounts in diverse sectors.”
Shah has worked with Lowe, FCB Ulka, Havas Worldwide, and TBWA.