IAMAI, IMRB study finds only two million active mobile internet users
The latest study by IAMAI (Internet and Mobile Association of India) and IMRB (Indian Market Research Bureau) has found that there are only about 2 million users accessing internet through their mobile phones on an active basis. The findings suggest that these users use internet on their mobile at least once a month.Only 27% mobile phones of the total mobile phone user base of 471 million are internet-ready, the study states. That's about 127 million mobile phone subscribers.
by Campaign India Team
To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to all out content.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ All the latest local and global industry news
✓ The most inspirational and innovative campaigns
✓ Interviews and opinion from leading industry figures