The winners of the Olive Crown Awards were announced in Mumbai on 3 March..
The most awarded agency on the night was FCB Interface as it won two Golds and a Silver. The Gold wins came for 'the hardest workers' (Mahindra Rise) and included the 'Green Campaign of the Year'.
Ogilvy and Indeed won a Gold and Silver each. Ogilvy's Gold came for 'forced migrations' for United Nations Environment Programme (UNEP) & Wildlife Crime Control Bureau (WCCB).
Indeed won Gold for 'earth edition drives' for Kingston Technology.
Reliance Foundation's Jal Shakti Abhiyan campaign was also among Gold winners. It also won Gold in the 'Corporate Social Crusader of the Year' category. The Mathrubhumi Printing & Publishing Company won Silver in this category.
Silver winners on the night included Ashvini Menon Visual Design Studio (three), Tonic Worldwide (two), Wunderman Thompson, Hansa Events and McCann.
Punit Goenka, president, International Advertising Association (IAA) - India Chapter and MD and CEO, Zee Entertainment Enterprises, said "We at IAA are extremely proud of Olive Crown Awards as an initiative. The overwhelming response received from the industry speaks a lot about the need of such initiatives in today's era. Apart from being the pioneer in recognizing creative excellence in sustainability, Olive Crown Awards as a property has also led to a mindset change in the approach taken by the marketers and advertising agencies while crafting strategic communication campaigns. I am very glad to note that this initiative has touched the 10 year milestone. I am very proud of the entire team at IAA, for their immense amount of energy and time invested in building this initiative and all the key initiatives which bring about a positive change for the industry and the society at large."
Megha Tata, chairperson, IAA Olive Crown Awards, added, ‘Today we celebrate a decade of communicating sustainability, a decade where we have brought sustainability to the forefront and on the agenda of both Marketers and Agencies alike. We have seen the conversation shift from doing something green to campaigns and brands vested in sustainability. We have seen this shift and are happy to have identified and led the way to acknowledge these initiatives."
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