.png&h=570&w=855&q=100&v=20170226&c=1)
I-Com Global Summit 2022: Factors behind Netflix’s growth in India
Gaurav Sablania of Wavemaker India, explained the thinking behind Netflix India’s ‘Indian Originals for All’ campaign
.png&h=570&w=855&q=100&v=20170226&c=1)
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
DeepSeek: Accelerating the path towards AI ...
While DeepSeek's innovations won't directly impact marketers in the near-term, its ripple effects on AI development will greatly accelerate the permeation across the industry over time, writes Vincent Niou.
Omnicom 'incredibly well prepared' for IPG merger; ...
In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG.
Google Meridian: Campaign effectiveness or cost ...
Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But could it also lead to cost escalations?
Kaizzen enters public affairs, making a play in ...
With India's evolving regulatory landscape, the agency’s expansion into public affairs is aimed at bridging the gap between businesses and policymakers through strategic advocacy.