Advertising
Staff Reporters
Apr 13, 2022

'I am a girl': Lifebuoy rewrites a poem to make Pakistani girls heroes

An effort by Lifebuoy, the Ministry of School Education Punjab and Grey Pakistan revised a cherished part of the school curriculum so girls won't be left out

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

1 When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

When Prime Video ads guess your mood before you watch

3 When Prime Video ads guess your mood before you watch

Razorpay hands over the mic, not the message

4 Razorpay hands over the mic, not the message

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Blog: Har ghar tiranga made easier

6 Blog: Har ghar tiranga made easier

Sister act: Raksha Bandhan ads drop the thali trope

7 Sister act: Raksha Bandhan ads drop the thali trope

IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover

8 IPG cuts 2,400 jobs in first half of 2025 ahead of Omnicom takeover

When clicks don’t cut it: Why Gen Z attention is the new advertising currency

9 When clicks don’t cut it: Why Gen Z attention is the new advertising currency

Aura is not just another AI tool, it chases deadlines too

10 Aura is not just another AI tool, it chases deadlines too

Related Articles

Creative agency shake-up at WPP: Grey to move into Ogilvy Group
Advertising
May 14, 2025
Beau Jackson

Creative agency shake-up at WPP: Grey to move into ...

Pringles splits with Grey as it ends 27-year relationship
Advertising
Jul 24, 2024

Pringles splits with Grey as it ends 27-year ...

Lifebuoy shows gratitude for the Gift of the Ganga
Advertising
Apr 28, 2023
Campaign India Team

Lifebuoy shows gratitude for the Gift of the Ganga

Grey global COO and international president Nirvik Singh exits agency after 33 years
Advertising
Jun 13, 2024
Robert Sawatzky

Grey global COO and international president Nirvik ...

Just Published

Dentsu bets on podcasting as India’s audio market matures
Advertising
5 hours ago
Vinita Bhatia

Dentsu bets on podcasting as India’s audio market ...

Amidst tightening margins worldwide, the global holding company launches a podcast network in India to test audio’s value in branded storytelling.

Moves and wins: Week of 18 Aug
Advertising
7 hours ago
Campaign India Team

Moves and wins: Week of 18 Aug

Our weekly roundup of the latest appointments and account wins from Dept, Fyon, IAA, ICCPL, and many more.

Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell
Advertising
8 hours ago
Vinita Bhatia

Pipes get a punchline as Ashirvad by Aliaxis ...

The company swaps product-heavy plumbing ads for humour and cultural hooks, aiming to stand out in a crowded $19.8 billion market.

Breaking the ice with stories that stick
The Work
8 hours ago
Campaign India Team

Breaking the ice with stories that stick

Pocket FM turns the spotlight on women ice hockey players, blending sport, grit, and narrative in its latest brand film.