Jane Leung
Aug 24, 2010

Hyundai and National Geographic Channel launch ‘African adventurer’ on Facebook

GLOBAL - National Geographic Channel (NGC) and the official partner of the FIFA World Cup 2010 Hyundai are coming together to launch a branding campaign on Facebook called ‘African adventurer’.

National Geographic Channel & Hyundai African Adventurer app
National Geographic Channel & Hyundai African Adventurer app

The ‘African adventurer' Facebook app lets people learn about the beauty of wild African landscapes and native animal habits. The program is developed in Asia and Wishbone is the digital vendor.

This interactive game puts visitors on virtual missions as NGC photographers. People residing in selected countries in Asia-Pacific, Middle East, Europe and South America are welcome to participate. The grand prize is a five days and four nights safari trip for two people in South Africa.

Apart from this digital campaign, a Hyundai 'Wild Africa' documentary series, also produced in association with NGC, is airing across Asia, Europe and Latin America.

"With compelling stories and stunning visuals, National Geographic Channel is the ideal place to highlight Africa's treasured wildlife as the world's attention turns to the continent for the FIFA World Cup," said Joon Lee, senior vice president and general manager for National Geographic Channel Korea.

This project expects to reach out to 300 million homes globally.

Sean SH Kim, senior vice president at Hyundai, added this campaign will add more value to the brand and to the World Cup for football fans and the general public.