Hindustan Unilever has recently unveiled a new campaign for the Clinic All Clear shampoo range. Created by Lowe India, the new campaign brings together three Bollywood actresses- Shilpa Shetty, Bipasha Basu and Asin and makes the point that Clinic All Clear gives its users to say 'NO!', to dull, rough and lifeless hair.
Speaking on the campaign, Madhu Noorani, executive creative director, Lowe said, "We were asked to create a campaign that magnified the fact that All Clear not only effectively removes dandruff, but also makes your hair more beautiful."
Noorani says, that the idea behind the campaign was to encourage people to say no to dandruff and flaunt their beautiful hair.
Watch the TVC here:
The commercial shows Bipasha Basu, Shilpa Shetty and Asin with a host of other models. Each woman says a vehement no to dandruff and dry, dull, rough hair, by shaking their heads to flaunt their Clinic All Clear hair. Moreover, the TVC also portrays these women as glamorous and confident, as a result of healthy hair.
Noorani added, "Only when my hair is dandruff free do I have the confidence to shake my head. Only when I know it looks beautiful do I find excuses to draw attention to it. This is the insight that helped us conceive the campaign."
The campaign will use TV, print, outdoor and in-shop. The creative team consists of Noorani, Amar Singh, Runjhun Jain and Joshua Thomas. The commercial has been shot by Jake Nava and the production house behind the campaign includes Cherry Films and Bang Bang Films.