HT innovation is the world's first

All readers of today's edition of the Hindustan Times would not have seen the same full page ad of DLF IPL on page one.In the run-up to the third season of the League, media agency Maxus and the Hindustan Times have jointly pulled off a print media innovation that gave fans a full page ad of the IPL team they choose to support.

by Campaign India Team

To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to all out content.

Sign In

Trouble signing in?

Reset Password: Click here

Contact Customer Support at

campaignindia.support@haymarket.co.in

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

✓ All the latest local and global industry news

✓ The most inspirational and innovative campaigns

✓ Interviews and opinion from leading industry figures

Subscribe now