Advertising In-Depth
Matthew Keegan
3 hours ago

How cinema advertising is reclaiming its place as a strategic channel for premium brands

As superheroes and dinosaurs pull audiences into theatres, advertisers are weighing cinema’s rare ability to command full attention against the lure of faster, cheaper clicks.

Warner Bros reserved a $225 million production budget for Superman this season

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1 Adobe launches ad making tool for small businesses

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2 When a reel breaks the internet: Inside Hilton’s 1.9 billion views ad with Deepika Padukone

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3 Razorpay hands over the mic, not the message

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4 Harshhik S Suraiya of Vanilla Films launches Studio Zuno

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7 Amazon disappears from Google Shopping ads

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