Campaign India Team
Aug 03, 2010

How brands can incite movements: BBDO/Proximity India study

BBDO/Proximity India has launched a study on the power and dynamics of social movements, and the implications this has on brands. The study titled “How your brand can incite a movement” analyses over a hundred social movements from across the world that have had a significant impact on the way large numbers of people think and behave.

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