How brands are celebrating the spirit of Ganesh Chaturthi

Ganesh Chaturthi, also known as Vinayak Chaturthi, marks the start of a 10-day celebration in India (starting this year on September 7) honouring the birth of Lord Ganesha. The festivities conclude with the immersion of Ganesha idols in water on Anant Chaturdashi, symbolising his return to his abode in the Himalayas, and is celebrated with particular ferverence in the state of Maharashtra.

Each year, brands release campaigns celebrating the spirit of Ganesh Chaturthi. Here’s a look at how some have captured the essence of this year's festival:

Brand: Blinkit

This campaign addresses the common scenario of forgetting important items during festival preparations. Blinkit steps in, promising to deliver prayer essentials within 10 minutes, allowing celebrations to continue uninterrupted.

Brand: Parle G

Parle G’s ad showcases the power of gestures and challenging traditions, reflecting the festival’s ability to bring families together and create joyous moments, reminding viewers that simple acts can make any day feel like a celebration.

Brand: Simply Fresh

Simply Fresh presents Lord Ganesha as the most treasured guest (Atithi) in this campaign, capturing the warmth and affection with which devotees host the idol in their homes.

Brand: Organic Tattva

This 50-second advert draws a parallel between the purity of the festival and the purity of Organic Tattva’s products, while highlighting the festive celebrations filled with music, colours, and food.

Brand: Swiggy

Swiggy, along with Mini Kitchen India, adds a playful twist by using miniature vessels to prepare an actual food order for Lord Ganesha, capturing the charm of the festival with an added touch of cuteness.
 

 

 

 

 

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A post shared by Swiggy Food (@swiggyindia)

Brand: Paytm

This ad highlights the ease of secure online payments with Paytm, allowing users to take care of all their shopping needs, from flowers to clothes, without disrupting their festive celebrations.
 

 

 

 

 

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A post shared by Paytm (@paytm)