Advertising Media Marketing Digital In-Depth
Vinita Bhatia
Apr 25, 2025

How ASICS India is turning footprints into funnel metrics

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

In India, much of that performance category growth is tied to ASICS’ ability to connect directly with runners.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

1 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

From cookies to clicks: ITC Foods’ multi-speed marketing play

2 From cookies to clicks: ITC Foods’ multi-speed marketing play

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Nostalgia sells, but only when it’s designed to remember

4 Nostalgia sells, but only when it’s designed to remember

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

RCB’s brand value to cross $140 million: Qoruz

6 RCB’s brand value to cross $140 million: Qoruz

Mark Read to step down as WPP CEO after seven years

7 Mark Read to step down as WPP CEO after seven years

Cannes Contenders: Havas trains its sights on Lions

8 Cannes Contenders: Havas trains its sights on Lions

Brands unveil purposeful campaigns promoting green initiatives

9 Brands unveil purposeful campaigns promoting green initiatives

Eight unveils Vertical TV, a micro-drama OTT for mobile users

10 Eight unveils Vertical TV, a micro-drama OTT for mobile users

Related Articles

Brands aim to sprint to profits by teaming up with the Tata Mumbai Marathon
Marketing
Aug 16, 2023
Noel D'souza

Brands aim to sprint to profits by teaming up with ...

IPL ads: High stakes, low recall, and smarter plays
Advertising
Apr 28, 2025
Vinita Bhatia

IPL ads: High stakes, low recall, and smarter plays

Bats, reels, and buys: The new IPL media mix
Advertising
Apr 17, 2025
Vinita Bhatia

Bats, reels, and buys: The new IPL media mix

Match over, ads on: How YouTube gets IPL fans to keep scrolling
Advertising
Apr 15, 2025
Vinita Bhatia

Match over, ads on: How YouTube gets IPL fans to ...

Just Published

80% Indian shoppers discover new products through social media: Study
Marketing
2 days ago
Campaign India Team

80% Indian shoppers discover new products through ...

Influencers, short-form videos, and messaging have been disrupting how offline retailers sell and scale in India, finds latest study by Meta.

Adobe launches ad making tool for small businesses
Advertising
2 days ago
Campaign India Team

Adobe launches ad making tool for small businesses

Adobe Express for ads supports ad creation for major digital platforms.

Hiroshi Igarashi: ‘Without diversity, creativity becomes an echo chamber’
Advertising
2 days ago
Hiroshi Igarashi

Hiroshi Igarashi: ‘Without diversity, creativity ...

Ahead of Cannes Lions, the chief executives of the 'big six' holding companies and senior leaders give their views on a range of topics relating to creativity and business. Today, it’s the turn of Dentsu’s Hiroshi Igarashi.

From likes to legality: IIGC’s Code of Standards receives resounding industry support
Marketing
2 days ago
Little Yadav

From likes to legality: IIGC’s Code of Standards ...

SOUNDING BOARD: With formal contracts, content guardrails, and a taskforce, India’s influencer space has entered a new phase of accountability.