Advertising Media Marketing Digital In-Depth
Vinita Bhatia
Apr 25, 2025

How ASICS India is turning footprints into funnel metrics

From gait scans to geo-targeted ads, the sporting goods group laces together tech, retail, and events to chase India’s growing base of runners.

In India, much of that performance category growth is tied to ASICS’ ability to connect directly with runners.

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