Horlicks in hot water
An ad for Horlicks in Bengali, broadcast in the UK by a Nepali TV channel, has been banned by the Advertising Standards Authority.The ad featured a challenge which showed two different groups of children, one which was given Horlicks, and one which was not.The ad depicted experts claiming the children given the malt drink became "taller, stronger and sharper".The ASA said: "Because we had seen no evidence to substantiate the claims, we considered that the ad was misleading and that Nepali TV should not have broadcast it in the UK."
by Campaign India Team
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