Honda unveils campaign for third generation Honda City

Honda Siel has rolled out a new marketing campaign for its recently launched third generation Honda City. "The campaign targets style conscious, performance seeking and ambitious youth," said Jnaneswar Sen, vice president, marketing, Honda Siel Cars India. "It conveys to the audience that they should strive to make themselves better by competing with their own selves enjoying every challenge coming their way."

To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to all out content.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe


✓ All the latest local and global industry news

✓ The most inspirational and innovative campaigns

✓ Interviews and opinion from leading industry figures