Shephali Bhatt
May 01, 2012

Holiday catchup: Kraft Mac & Cheese thanks its Facebook fans

Don't we all just love to be liked back by the people we like? And what if the brand we like decides to do something special for us?

Holiday catchup: Kraft Mac & Cheese thanks its Facebook fans

You might like umpteen brand pages on Facebook and involve yourself in its engagement activities, but seldom does a brand acknowledge your affinity towards it.

Kraft Macaroni & Cheese has changed the norm and decided to thank its Facebook fans for all their love.

And they have done this through a campaign called 'Likeapella', created and conceived by Crispin Porter + Bogusky.

Here's the campaign:

What could be a better way to start a lazy day than this? Now that it's begun, have a happy holiday. 

Campaign India

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