You might like umpteen brand pages on Facebook and involve yourself in its engagement activities, but seldom does a brand acknowledge your affinity towards it.
Kraft Macaroni & Cheese has changed the norm and decided to thank its Facebook fans for all their love.
And they have done this through a campaign called 'Likeapella', created and conceived by Crispin Porter + Bogusky.
Here's the campaign:
What could be a better way to start a lazy day than this? Now that it's begun, have a happy holiday.