Campaign India Team
Dec 22, 2009

Hindustan Times, The Washington Post enter content partnership

Hindustan Times has entered into an exclusive content partnership with The Washington Post, for India.  As a part of this partnership, Hindustan Times will now offer Post and Newsweek content on an exclusive basis in India.

Hindustan Times, The Washington Post enter content partnership

Hindustan Times has entered into an exclusive content partnership with The Washington Post, for India.  As a part of this partnership, Hindustan Times will now offer Post and Newsweek content on an exclusive basis in India.

Besides daily news and feature articles from The Post as well as opinion pieces and book reviews, Hindustan Times will also have access to columns by writers such as Fareed Zakaria, editor of Newsweek International, Robert Samuelson, business and financial columnist and contributor news editor, Newsweek, and David Ignatius, former editor of the International Herald Tribune and Post columnist.

Content from The Post, which will be selected by Hindustan Times editors, will appear under Post-branded space in Hindustan Times. Additional terms of the long-term agreement aren’t being disclosed.

This is HT Media’s second major collaboration with an international media brand. Its business paper, Mint has a content tie-up with The Wall Street Journal since its inception in 2007.

Said Raju Narisetti, managing editor, The Post, “The Washington Post is pleased that Hindustan Times, with its large audience base, has chosen to provide its readers in India content from the Post and Newsweek on an exclusive basis for English language newspapers. India’s growing role on a global stage makes readers in India a natural audience for the Post.”

Added Sanjoy Narayan, editor-in-chief, Hindustan Times, “This partnership between The Washington Post and Hindustan Times is actually a meeting of minds and a joining of forces that arm Hindustan Times readers to take on the world around them every day."

Source:
Campaign India