Campaign India Team
Dec 12, 2011

Hindustan Times celebrates Delhi’s 100th birthday with series of activities

The publication has unveiled an outdoor campaign surrounding the celebrations

Hindustan Times celebrates Delhi’s 100th birthday with series of activities

Hindustan Times, which has been celebrating the 100th birthday of New Delhi under the banner of ‘I Love Delhi’ throughout 2011, has announced a slew of activities on 15 December – which is the day when the foundation stone of New Delhi was laid and that paved the way for the metropolis to develop.

Shantanu Bhanja, vice president – marketing, Hindustan Times, said, “I Love Delhi is a continuing initiative for Hindustan Times since it encapsulates our feelings for this beautiful city perfectly. Every year, we have a theme for the initiative and this year, what else could it be except the Centenary of the Capital. We have done a series of events already and hope to bring it to a grand closure now.”

Hindustan Times kicked off the celebrations for New Delhi’s 100th birthday on January 1 with an editorial series around various aspects of the evolution of the city. Chronicling the changes in the political, cultural, social and architectural landscapes of the city, this series was done at regular intervals throughout the year. In addition to the editorial features, Hindustan Times organised several initiatives to increase reader engagement throughout the year under the Delhi 100 platform, including ‘Paint a Wall’, ‘Design a T-shirt for Delhi Contest’, ‘Delhi 100 Film Festival’, Delhi 100 InQuizitive’, ‘Delhi 100 Food Festival’ and ‘Daily 100 Reader Contest’.

The publication has unveiled an outdoor campaign around Delhi-NCR at present, with an innovation where most sites have been decorated with red and blue balloons, wishing Delhi on its 100th Birthday. Hindustan Times is also organising the New Delhi 100 Conclave on 15 December inviting Delhi’s most prominent citizens to come and share their vision of Delhi over the next 100 years. Chief Minister of Delhi, Sheila Dikshit will be releasing a coffee-table book capturing New Delhi’s 100-year journey on this occasion.

Campaign India

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