New Hindustan Times TVCs go on air

Lowe Lintas has created two new TVCs for the Hindustan Times. While the ads continue the thought of the newspaper encouraging people to pause and reflect, through the medium of a whack on the head with the rolled-up newspaper, this new campaign addresses new city-centric issues. Amer Jaleel, national creative director of Lowe Lintas, said, “This time around, we’ve tried to capture the mood of a city – it’s about the ‘tu tu main main’ that typically goes on, where everyone has a point of view and the point of view of the city gets ignored.”