High School Musical uses digital for promo

Zee Studio has launched a unique marketing initiative 'Music for Charity'  to promote the telecast of High School Musical-1 and 2 during the month of January. A guitar which is signed by Luke Kenny, Vishal Dadlani, Shekhar Ravjiani and Farhan Akhtar is up on Zee Studio's website for a bid. The highest bidder by 31 January will win the guitar.It is not just a marketing initiative but a CSR activity too as all the proceeds would go to the Central Society for the Education of the Deaf.

by Campaign India Team