Hero MotoCorp has announced actor Ishaan Khatter as the brand ambassador for Hero Xoom, alongside the launch of a new campaign aimed at engaging new-age riders. Rooted in the brand’s positioning around speed, agility and self-expression, the campaign uses music, nostalgia and visual storytelling to communicate the scooter’s appeal.
Created by McCann India, part of Omnicom Advertising India, the campaign is built around a reimagined version of a popular musical track, reinterpreted as ‘Xoom Xoom Xoom Baba’. The use of a familiar cultural reference is intended to create recall while aligning with the brand’s youthful tone.
The film features Khatter in a series of high-energy sequences, transitioning from stunt-led visuals to a lighter, romantic narrative. Set against an upbeat soundtrack, the story follows Khatter and his co-rider as they dance on their scooters and ride through urban settings. The narrative concludes with the brand’s call to action, ‘Get, Set, Xoom’, reinforcing recall and consistency in messaging.
Khatter’s association with the brand is positioned as a strategic move to strengthen its connection with younger audiences. His on-screen persona, defined by spontaneity and energy, aligns with the attributes Hero Xoom seeks to communicate. The campaign uses this alignment to reinforce the scooter’s positioning as confident, expressive and dynamic.
Aashish Midha, head of marketing, Hero MotoCorp said, "Hero Xoom reflects our focus on building products and brands that resonate with young India. With its distinctive design, performance-driven features and strong street presence, it offers a differentiated riding experience. This campaign strengthens our connect with new-age riders, and we are delighted to have Ishaan Khatter on board, whose personality aligns seamlessly with the spirit of Hero Xoom."
Khatter added, “Working with Hero MotoCorp on the Hero Xoom has been an incredible experience. What I love about this film is that it blends thrill with a touch of romance. We have set it around a fun, spontaneous scooter date, brought alive with a recreated version of a truly iconic song. It has the perfect mix of nostalgia and youthful energy. Shooting it felt effortless and exciting, and I think audiences will really connect with the vibe and chemistry the film brings to life.”
The soundtrack, performed by Usha Uthup, plays a central role in driving the campaign’s tone, combining nostalgia with contemporary energy. This approach reflects a broader trend in advertising where music-led storytelling is used to enhance engagement and memorability.
The campaign highlights the Hero Xoom range, including Xoom 110, Xoom 125 and Xoom 160. The communication emphasises features such as fastest acceleration, 14-14 wheels, LED projector headlamp and front disc brake, positioning the scooter as a performance-driven yet stylish offering for urban riders.
The campaign also supports Hero MotoCorp’s broader strategy of strengthening its scooter portfolio by combining performance, design and innovation. Distribution messaging is integrated into the broader narrative, with Xoom 110 and Xoom 125 available across dealerships, while Xoom 160 is positioned within the premium Hero Premia network.
Overall, the Hero Xoom campaign reflects a marketing approach that blends celebrity endorsement, music-led storytelling and youth-centric insights. By leveraging cultural familiarity and contemporary visual treatment, the brand aims to deepen engagement with its target audience while reinforcing product differentiation.
