Hero MotoCorp unveiled its global brand identity on 9 August at a star-studded ceremony in London, in order to tap into a global audience.
Dr Brijmohan Lall, chairman of the New Delhi-headquartered Hero MotoCorp Ltd., said “We have made a new beginning today which is filled with a lot of promise. While we will always look back with a lot of satisfaction at our achievements over the past 25 years, we will also now strive to replicate this glorious performance on the global stage. While we have been able to achieve all this due to the contributions of all our associates, be it our dealer friends, suppliers or employees, I have no doubt in my mind that we would not have possibly reached where we are today without the trust of our customers. I wish to thank them from the core of my heart and assure them that the ‘Customer’ will continue to remain at the core of everything that we do in future too.”
Unveiling the new logo of Hero MotoCorp and the new theme song ‘Hum Main Hain Hero’, the firm’s MD and CEO, Pawan Munjal, said, “The new brand hero epitomises continuity and change in equal measure. While its fundamental values and enduring beliefs ensure continuity, the new proposition and identity also signal change. The new logo stands for the new face of India – that youthful energy and ‘can do’ spirit. It is in its true sense the ‘Indian Catapult’ which signals that while it is deeply rooted in Indian values, it is also poised to go for global expansion - a leap of faith.”
While Wolff Olins created the new brand identity, Law & Kenneth has been tasked with giving shape to the communication of it. Speaking to Campaign India, Anil Nair, CEO and managing partner, Law & Kenneth, said, “The teaser campaign will start by 11 August and the multimedia campaign will break on 15 August. The film is a collaboration between AR Rahman (who has composed the theme song), and film-maker Anurag Kashyap (who has directed the film) and Law & Kenneth.”