HDFC Standard Life uses music for brand building

HDFC Standard Life has launched a music album 'Sar Utha Ke Jiyo,' in line with its brand proposition. P9 Integrated has partnered HDFC SL to conceptualise and execute the album.There will be a music video to announce this launch from October 13 onwards. The album has six tracks with two original compositions and four compilations symbolizing 'self respect' and 'self reliance'. The album will be available all over the country from October 20, 2008.

by Campaign India Team