HDFC Bank's new campaign promotes 'MyFavourite' feature of ATMs

HDFC Bank has rolled out new communication, that aims to showcase the 'MyFavourite' option available across all its ATMs. Conceptualised by Euro RSCG India, the campaign aims to make HDFC Bank's customers aware of the feature and take forward its 'We understand your world' positioning.Campaign India spoke to Nilesh Vaidya, executive creative director, Euro RSCG India, who shared his insights about the campaign.