HDFC Bank launches campaign to promote Meritus Scholarships

HDFC Bank has rolled out a new campaign, to promote its Meritus Scholarship plan. Euro RSCG has conceptualized this campaign.Speaking about the brief provided by the client, Nilesh Vaidya, creative director, Euro RSCG said, “The client brief was to announce the HDFC Bank Meritus Scholarships and convey the pride associated with winning one. And both the films answer this brief, though in different ways.”