Anupama Sajeet
Mar 27, 2024

The CMO's MO: HDFC ERGO’s Somesh Surana on why AI and data analytics are game changers

The head of digital business and marketing at the general insurance firm gets candid about challenges in the insurance space, AI’s evolving role in garnering marketing insights, and which brand's campaigns he looks forward to the most.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

2 hours ago

How India’s VFX and post studios are powering ...

India is no longer an outsourcing destination; it is a trusted, creatively mature partner in the global content supply chain.

2 hours ago

Despite talent war, only 25–30% of Indian GCCs are ...

With 60% of GCCs poaching from each other, Global Capability Centres must craft a compelling employer value proposition.

3 hours ago

Omi Vaidya joins Malini Adapureddy for Deconstruct’s...

The campaign pairs humour with science to explain skincare through simple demonstrations and relatable storytelling.

4 hours ago

Frodoh appoints Chirag Bhatia as national head of sales

He is tasked with leading the company’s nationwide sales strategy, expanding client relationships and supporting business growth across India.