Havells ke deva

As homes across India prepare to welcome Lord Ganesha, Havells is adding a touch of modern innovation to age-old traditions. For Ganesh Chaturthi 2025, Havells has unveiled a one-of-a-kind campaign that blends cultural devotion with creative technology.

Known for crafting products that seamlessly blend technology, style, and reliability, Havells is celebrating Ganesh Chaturthi with a series of creative initiatives integrating its electronics into the core of the festival. From engaging billboard shows to innovative brand storytelling on billboards, Havells brings its products in line with the spirit of worship, happiness, and social celebrations that Ganesh Chaturthi represents.

 

 

 

 

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A post shared by Havells (@havells__india)

This year, Havells launched a unique AI-generated video that captures the cultural spirit of the festival. The video showcases how the company's range of products, from fans and lights to kitchen electronics and personal care items, brings warmth and brightness to homes during celebrations. This blend of innovation and heritage makes Havells' approach both progressive and deeply rooted in India's cultural ethos.

The brand’s festive campaign portrays how it is no longer just a utility but has become a part of every celebration. Havells’ Out-of-Home (OOH) innovations take centre stage, lighting up cities with vibrant, festive-themed installations. The main highlight of this year is a striking idol of Lord Ganesha, crafted entirely out of Havells switches and appliances, placed at prominent landmarks across Mumbai and Thane. These larger-than-life installations transform everyday electrical products into symbols of festivity, showcasing the brand’s ability to turn innovation into art.

The campaign also takes a nostalgic turn with “Havells ke Deva,” a heartfelt throwback that reminds audiences of the brand’s long-standing connection with Ganesh Chaturthi celebrations. By revisiting memorable moments and stories, Havells reinforces its role as a brand that has been part of countless family celebrations over the years.

 

 

 

 

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A post shared by Havells (@havells__india)

Adding an influencer-driven twist, Havells launched a fan-centric video designed especially for Ganesh Chaturthi. This engaging piece not only demonstrates the efficiency and style of Havells Epic Signia BLDC fans but also ties them to the warmth and togetherness of the festival. Using relatable storytelling and influencer amplification, the video connects seamlessly with younger audiences while retaining traditional values.

Through the OOH activations, AI-driven storytelling, and influencer collaborations assets, Havells positions itself as more than an electronics brand. It becomes a celebration partner, illuminating every ritual, enhancing every gathering, and ensuring every devotee experiences comfort, style, and joy during Ganesh Chaturthi.

This festive season, as Ganesha brings prosperity and new beginnings, Havells ensures that homes are brighter, cooler, and more connected, because true celebrations are powered by innovation wrapped in tradition.

In previous years, Havells has consistently pushed creative boundaries during Ganesh Chaturthi with innovative ideas that blend technology and tradition. In 2023, the brand stunned festival-goers with a spectacular installation of 100 operational fans assembled into a giant idol of Lord Ganesha.

The following year, in 2024, Havells' focus was on safety when it launched its "Safety Cha Deva" initiative. A massive idol was crafted using an impressive 45,000 meters of fire-retardant wires from Havells. This installation was displayed in prominent locations throughout Mumbai and Pune. In addition to its striking appearance, the idol symbolised the company's commitment to home safety while celebrating the festive spirit.