Havas wins media duties of Assetz Property Group
Account won following multi-agency pitch
Oct 20, 2014 10:37:00 AM | Article | Campaign India Team
Havas Media India has won the integrated media duties of Assetz Property Group, Bengaluru. The account was won following a multi-agency pitch. The business is estimated to be worth Rs 15 crore, informed an official statement. The account will be handled by the agency's Bengaluru office.
Ben Salmon, CEO, Assetz Property Group, said, “Havas Media had a deep understanding of the real estate market. Their global credentials, thought leadership and cross media experience with digital focus impressed us. Their passion and clear understanding of our brand needs made them our prefered choice.”
Mallanna Sasalu, COO, Assetz Property Group, said, “Havas Media has a passionate team and their experience in the real estate domain is quite rich. We are confident we will do great work together.”
Anita Nayyar, CEO, Havas Media Group, India and South Asia, added, “This is another important integrated media win for Havas Media on the back of our MTS India and World Kabaddi League win. We are delighted to partner with Assetz and contribute to their growth.”
“Assetz has a unique business proposition - it is an interesting brand to work with. Havas Media’s digital at core approach and meaningful brands framework will add a lot of strategic value to the brand,” noted Mohit Joshi, MD, Havas Media India.