Direct selling FMCG company Amway India has appointed Havas Media to handle the media planning and buying duties of its beauty vertical.
On the appointment, Naveen Anand, chief marketing officer, Amway India, said, “Amway is a well known brand in India and our range is getting even more extensive to cater to a higher range of customer needs. So far we were focussed on building our Mother brand ‘Amway’ and health and nutrition brand ‘Nutrilite’. Now we have decided to launch our beauty vertical in mass media. We were looking for an agency that would do justice to our beauty vertical.”
The brand is ready to launch a campaign for the vertical, which includes the Artistry and Attitude range of beauty products.
“Amway is a great brand to be associated with but more importantly they are a great client to work with. This is yet another very important milestone in Havas Media India’s ambitious growth plans,” said Anita Nayyar, chief executive officer, Havas Media Group, India and South Asia.