French tyre company, Michelin, has awarded its estimated $100 million global media account to Havas Media.
The agency won the business after a pitch earlier this year and will take over the account this month, confirmed the agency in a statement. The mandate includes India.
"We are confident that Havas Media will help Michelin further its journey with a marketing approach based on data driven and content powered strategies, increasing our knowledge of the consumer journey helping us master communications in the digital age," Claire Dorland Clauzel, executive vice-president sustainable development, brands, external relations, member of the group executive committee, commented.
According to Dominique Delport, global managing director of Havas Group, the agency's "organic marketing approach" appealed to Michelin. The client, he added, has a "genuine passion to discover new ways of working to create a positive and sustainable vision for the future".
(This article first appeared on CampaignAsia.com)