Campaign India Team
May 28, 2013

Havas Media bags Neo Milk Products

The Gurgaon-based value-added dairy products maker is looking to foray beyond yoghurt and NCR

Havas Media bags Neo Milk Products

Havas Media has bagged the media duties of dairy company Neo Milk Products.

The Gurgaon-based company which markets yoghurt under the Neo brand name in NCR currently, is looking to expand its consumer range to Lassi, Chaas, Raita and Paneer. The company also markets yoghurt to business establishments under the brand name Tristar. The Neo brand also nurtures pan-India ambitions.

“We found Havas Media’s understanding of the category where branding and strategy plays a big part to be a major plus in this regard. Their meticulous, innovative and tailor-made approach convinced us that they were the people to partner with in our growth plans,” said Dinkar Suri, director and president, Neo Milk Products.

“The company is backed by strong players and a management keen on pan-India presence, we look forward to working with them”, explained Anita Nayyar, CEO, Havas Media Group, India and South Asia.

Source:
Campaign India

Related Articles

Just Published

23 hours ago

Amway India cycles good deeds with the help of ...

Watch the film conceptualised by L&K Saatchi & Saatchi here

2 days ago

ACC partners with BCCI, urges to get LB(n)W dismissals

Watch the film conceptualised by Eleventh Hermit here

2 days ago

Devika Shreyams Kumar joins the Mathrubhumi Group ...

She will report to MV Shreyams Kumar, managing director, Mathrubhumi Group

2 days ago

PHD's APAC strategy head Chris Stephenson promoted ...

Stephenson will relocate to London to begin the new role in January 2022 and succeeds Avril Canavan, who left PHD after 11 years in the role to become a consultant