Havas Media India has bagged the integrated media duties of British Council Examinations and English Services India, a subsidiary of British Council, UK. The British Council specialises in international cultural and educational opportunities with presence in over 100 countries.
The mandate includes media strategy, planning and buying, digital and social duties. The account will be handled by the agency's office in Gurugram.
Michael King, CEO, British Council Examinations and English Services India, said, “Agility and a consumer-centric mindset from our partners is key to our deliveries, as is reliance on deeper customer insights and data-driven actions. We are confident that Havas Media with its integrated media approach and market expertise will deliver the desired results for the brand. We are excited about this partnership and look forward to working with Havas Media.”
Mohit Joshi, MD, Havas Media Group, India, said,“We are delighted to be partnering with British Council, an international organisation that aims to celebrate the modern-day relationship between both countries and build meaningful connections via creativity, collaboration and cultural exchange. Digital is at the core of Havas and we are proud to be associated with a digital-first brand that has created world-leading digital cultural experiences, opening up the worlds of dance, music and theatre to millions of young Indians.”
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The report also suggested that HD channel viewership increased by 15% in the last two years