Ida Axling
Feb 23, 2022

Havas Group buys CX agency in ‘eight-figure’ deal

Inviqa's UK clients include Tesco, Reiss, Phoenix Healthcare and Arsenal FC

Havas: the agency's UK premises and Inviqa founder Yair Spitzer
Havas: the agency's UK premises and Inviqa founder Yair Spitzer
Havas Group has purchased digital experience agency Inviqa in what it said was an eight-figure deal.
Inviqa, which has more than 150 employees across eight offices, will be integrated into Havas Creative's dedicated customer experience network, Havas CX.
According to Havas, the move will expand its specialism, scale and capabilities in experience design, software engineering, technology consulting and ecommerce.
Following completion, Inviqa will merge with Havas' existing UK-based digital experience agency, Ekino London.
The business said that the combined company will retain the Inviqa brand and be led by Inviqa founder and chief executive Yair Spitzer.
Meanwhile, Ekino will continue to operate as a standalone brand within Havas CX in non-UK markets including France, New York and Singapore.
Yannick Bolloré, chairman and chief executive of Havas Group, said: "As the world begins to transition out of the pandemic, customer experience continues to represent one of our biggest growth opportunities, as demonstrated by the success of the Havas CX network, which has grown by two-thirds since its launch in 2020.
"Inviqa will help us unlock even more cross-discipline opportunities, and I'm excited to welcome Yair and the team to the Havas family."
Inviqa was founded by Spitzer and Paul Wander in 2007. Following the deal, the business will have its headquarters within Havas' UK Village in London's King's Cross.
It will also keep its locations in other parts of the UK, including Leeds and Liverpool, while European offices, such as those in Berlin and Munich, will collaborate with local Havas Creative agencies.
Havas said that Inviqa's UK clients include Tesco, Reiss, Phoenix Healthcare and Arsenal FC, while its German portfolio includes Metro, Teufel and Toom Baumarkt.
Its partners feature technology providers Acquia, Akeneo, Spryker, BigCommerce, Adobe Commerce Cloud and Commercetools.
Spitzer noted that the move follows a "rigorous process" to find the right strategic partner to support Inviqa's plans.
(This article first appeared on
Campaign India

Related Articles

Just Published

1 hour ago

CMO’s MO: Responsible marketing merits more ...

Schneider Electric India’s CMO advocates for marketing that drives societal good and environmental responsibility, beyond just metrics.

2 hours ago

Moves and wins roundup: Week of 15 July

The latest appointments and account wins from Burson, Interactive Avenues, Positive Vibez Brand Solutions, Havas India, Adbuffs and more in our weekly news roundup.

4 hours ago

Zaid Al-Qassab is on a mission to change how ‘the ...

The new CEO tells Campaign why the agency group must become a solutions-based business, look beyond traditional advertising, and embrace learnings from markets including Singapore and Sydney.

4 hours ago

17 business leaders react to Trump assassination ...

CEOs rushed to social media to condemn the shooting after staying quiet about politics for most of this election cycle.