Havas Digital ties up with Yahoo!’s Right Media Exchange

Yahoo! Inc and Havas Digital have announced a partnership under which Havas Digital will work with Yahoo’s online ad exchange Right Media Exchange to develop a media trading platform for its clients. Havas Digital will also leverage Yahoo!’s AMP which simplifies the process of buying and selling ads online. This alliance also includes the partnership between Yahoo! and Havas Digital's Centers of Excellence to build a global outsourcing practice, based in India and Brazil, for digital advertising leveraging the Right Media Exchange.

by Campaign India Team