Havas Creative India has bagged the digital duties for ITC foods’ brand Bingo. The mandate will comprise the complete portfolio of ITC Salty snacks, including all Bingo products, NoRulz and any future launches.
The mandate includes digital campaign planning, social media management and creative thinking across all digital platforms.
The agency will focus on building and strengthening equity for the brand and its entire portfolio of ITC Bingo’s sub-brands in India. Its Mumbai office will handle the account.
Aishwarya Pratap Singh, head of marketing, Snacks, Noodles and Pasta ITC Foods, said, “With the re-defined media mix, and increasing role of digital in everyday lives of a consumer, Bingo aims to occupy higher mind-space of its consumers through heightened engagement on social media. We are delighted to have Havas on board as our social media partner, and we look forward to continue the clutter-breaking, witty communication that Bingo is known for, on digital platforms as well.”
Bobby Pawar, chairman and chief creative officer, Havas Group India said “We are excited to be partnering with one of India’s most-loved snack brands Bingo, which offers a great canvas for showcasing our skills and creativity. We look forward to creating engaging and clutter-breaking work that makes a meaningful difference to the brand and further strengthening the brand’s legacy in the market.”
Arindam Sengupta, managing partner – West and South, Havas Mumbai said “We are delighted to win the digital communication mandate for a renowned brand like ITC Bingo. Through this association, the aim is to take the brand love established over the years by ITC Bingo and translate it on new-age digital platforms and create meaningful content and experiences for consumers across the country.”