Havas Group India has won the integrated communication mandate for Fortis Healthcare.The mandate includes creative, media and healthcare duties for Fortis Healthcare. The three teams (creative, media and healthcare) within the agency collectively worked on the pitch which was headed by Havas Creative.
The account was won following a multi-agency pitch. The agency's Delhi office will handle the account.
Jasrita Dhir, head – brand, marketing and CSR, Fortis Healthcare India, said, “We want to narrate our brand story from the patient’s lens in the most credible and humane way. Fortis’ endeavour is to showcase compelling stories of human triumph where the brand is an enabler, a meaningful participant rather than creating typical Advertising commercials. In this context, the Havas team demonstrated their strength and passion right through the pitch process convincing us that they are the right partners to execute our marketing communication mandate”
Manas Lahiri, managing partner – north, Havas Gurgaon, said, “We are very excited to have the opportunity to work with Fortis Healthcare, the leading integrated healthcare delivery service provider in India. This is a prestigious win for our agency, our 'better together' strategy enables us to provide seamless and agile business solutions. We look forward to creating path-breaking work that makes a meaningful difference to the brand and further drive brand preference in India.”
Ravinder Siwach, NCD, Havas Creative, added, “The healthcare industry is getting more and more competitive and the future belongs to brands who distinguish themselves above and beyond above functional competitiveness. Brands that can create a stronger, more meaningful bond with their consumers. And that’s exactly what we look forward to doing for brand Fortis.”