Campaign APAC Team
May 25, 2017

Havas acquires health agency Sorento

Agency will be integrated with Havas Health & You India to form Havas Life Sorento

Sangeeta Barde, Susan Josi
Sangeeta Barde, Susan Josi
Havas Group has announced the acquisition of Sorento, an India-based healthcare-communications agency.
 
Following the acquisition, Sorento will integrate with Havas Health & You India and rebrand as Havas Life Sorento.
 
The co-founders and managing partners of the agency, Susan Josi and Sangeeta Barde, will retain their roles and head the 70-person team. They will both report to Charles Houdoux, CEO, Havas Health & You Apac.
 
The duo said in a statement that joining Havas opens up frontiers for the agency in India and beyond.
 
Donna Murphy, CEO, Havas Health & You, said in a statement, "The Sorento culture of innovative, best-in-class client service makes it an ideal fit for the Havas Health & You family. Its integrated approach to brand stewardship has resulted in long-term relationships with clients, which also aligns with our client-first philosophy.”
 
Sorento's clients include Abbott, Johnson & Johnson, Alkem and Dr Reddy's.  
 
Source:
Campaign India