Has YouTube changed creativity in adland?

There are no two ways about the fact that YouTube has changed life around us. We have access to almost everything under the sun, be it movies, music, documentaries, ad commercials, spoofs, virals and Handycam-made videos, because of this great invention.For adlanders, YouTube has become an extremely important tool and an indispensable part of their work-life. Not only inspiration now comes at the click of a button through access to innumerable videos, adlanders are also leveraging YouTube for creating low-budget effective virals.