
Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
There are no two ways about the fact that YouTube has changed life around us. We have access to almost everything under the sun, be it movies, music, documentaries, ad commercials, spoofs, virals and Handycam-made videos, because of this great invention.For adlanders, YouTube has become an extremely important tool and an indispensable part of their work-life. Not only inspiration now comes at the click of a button through access to innumerable videos, adlanders are also leveraging YouTube for creating low-budget effective virals.
Contact Customer Support at
[email protected]
or call+91 022 69047500
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The cricketer seeks exclusive rights to ‘Captain Cool’, as celebrity trademarks become essential assets in brand-led marketing ecosystems.
An AI-led animated campaign reimagines India’s icons in vivid hues—but emotional resonance may not be part of the palette.
Dom Hyams, global client director at Purple Goat Agency, was unable to access the stage via the usual route.
From teary posts to trending causes, marketers now trade in emotion. But in the attention economy, Interbrand India and South Asia’s CEO wonders where's the line between impact and exploitation?