Campaign India Team
Jan 21, 2010

Hari Sadu returns in Naukri.com's new campaign

Hari Sadu, a character from the Naukri.com television commercial that had once become synonymous with rude, ill-tempered bosses, is now back to occupy the corner office.Naukri.com, the job-search portal which positioned itself as an answer to everybody with Sadu-like boss, has brought back the character for more fun.Naukri.com’s creative agency Draftfcb+ulka says that the timing of his return coincides with the current economic scenario where hiring has gathered steam amongst recruiters.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

2 days ago

Onam 2025: Brands blend tradition and storytelling ...

Marking the harvest festival of Onam, brands like JBL India, Lunchbox, JSW MG Motor launch special campaigns highlighting themes of family, tradition, and togetherness.

2 days ago

Open web shapes festive ad strategies as costs climb

As India’s festive season pushes marketing spend to peak levels, shifting consumer journeys on the Open Web are redrawing brand playbooks.

2 days ago

Kempegowda International Airport hits the play ...

It unveils Rhythm of BLR, a sonic identity adapted from Ricky Kej’s anthem, adding sound to brand strategy in transit hubs.

2 days ago

Dentsu appoints bankers to seek buyers for ...

Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.