Campaign India Team
Jan 21, 2010

Hari Sadu returns in Naukri.com's new campaign

Hari Sadu, a character from the Naukri.com television commercial that had once become synonymous with rude, ill-tempered bosses, is now back to occupy the corner office.Naukri.com, the job-search portal which positioned itself as an answer to everybody with Sadu-like boss, has brought back the character for more fun.Naukri.com’s creative agency Draftfcb+ulka says that the timing of his return coincides with the current economic scenario where hiring has gathered steam amongst recruiters.

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