Happy sets up shop in Mumbai

Four-year old Bangalore based agency, Happy Creative Services have started their Mumbai operations. The agency informed that the Mumbai office shall be a strategic services and business development unit of Happy, with the creative delivery centre based in Bangalore.

On the development, Kartik Iyer, chief executive officer and co-founder, Happy Creative Services, said, “The move to start operations in Mumbai is an effort to give clients in the city the comfort of dealing with us in person. Also since we already do work with certain clients in Mumbai and we also manage a lot of production out of the city, it only makes sense to have a Happy place here.”

Pallavi Nayak has joined the agency as general manager, Mumbai to lead operations and help set up the office. Nayak joins from DY Works, a design and brand consultancy, where she was general manager - strategy. During her career spread over nine years in advertising, she has been offering strategic brand and design solutions to brands from companies like CavinKare, 3M, Wipro, GCMMF and GMI USA. Nayak started as a trainee with Lowe Mumbai, thereafter moving to Ogilvy Bangalore where she was handling brands like Brooke Bond Taj Mahal, Worldspace, Bingo and Titan. Four years later she joined Contract, Mumbai with strategic planning responsibilities on Cadburys, Asian Paints and HSBC accounts.

“It’s amazing how things have changed in the last couple of years. No more holy cows, an unabashed hybrid marketplace, smarter consumers for whom just having a good idea won’t do it anymore. It’s an exciting time to be in advertising and in Happy more so, with it’s upbeat energy and some world class work. It’s game time,” remarked Nayak.

“We don't see an issue at all having the creative delivery centre in Bangalore,” pointed out Praveen Das, chief creative officer and co-founder, Happy Creative Services. “We already do work for many clients across the country. Also, we have a certain way of working and certain philosophies that we believe in when it comes to the creative process and they can't be translated over an induction program. So we decided lets stick together and give it all we've got,” he added.

“This is only the first step giving Happy a pan india presence. Its our way of telling clients we are willing to take the first step. We have always maintained we maybe small as an agency, but we are as big as an idea. We hope to stay true to that, always,” added Iyer.