Helios - The Watch Store from Titan Industries has a wide variety of watches, and keeps refreshing the range on offer each week. Happy Creative Services has launched a campaign across Bengaluru, Mumbai, New Delhi, Chennai, Pune and Ahmedabad, to communicate this and attract footfalls.
Three outdoor ads to propagate the range of watches on offer have been unveiled. Besides outdoor, the campaign will straddle press, online (on yahoo.com), on ground activation (including theatre branding) and radio.
"We are also doing some direct marketing initiatives to let high-net-worth individuals know about the range available," said Kartik Iyer, chief executive officer, Happy Creative Services.
Iyer added that the brief was to let people know that the store offers a wide range of watches every week. Calling it the first phase of introducing the brand, Iyer said that the current campaign will run till the end of June. Post which, an 'End of Season Sale' campaign will run for close to one and a half months.
On the next leg of this campaign, he said, "We will be doing some amount of market research to find out how this campaign has done and mine insights on what worked and what didn't. However, the next leg of the campaign will be launched by the end of September."
Here are the other two ads from the outdoor campaign:
Client: Helios - The Watch Store
Agency: Happy Creative Services, Bengaluru
Chief creative officer: Praveen Das
Creative director: Kartik Iyer
Art directors: Viduthalai Raj, Aswin Sridhar
Copywriter: Athul Chathukutty
Group account director: Venkat Raman
Account executive: Bramari Sudarshan
Account planning: Ravi Bhat
Media Agency: Maxus - Soumya Das (print, internet, radio)
Outdoor handled by local agencies