Hansa Research Group has appointed Pramod Pawar as national head – quantitative research, expanding his responsibilities across the company’s India operations. The elevation aligns with the organisation’s focus on strengthening quantitative research capabilities and scaling strategic client partnerships amid growing demand for analytics-led consumer intelligence.
In his new role, Pawar will oversee Hansa Research Group’s quantitative research function nationally, with responsibility for business growth, client engagement and consultative research solutions across sectors. His mandate includes leading large-scale quantitative research assignments spanning BFSI, FMCG, retail, healthcare, automotive, technology and telecom.
The role will also involve managing customised research frameworks covering brand tracking, segmentation, campaign evaluation, pricing, product testing and consumer journey studies. Alongside client mandates, Pawar will focus on strengthening operational delivery and team development across the organisation.
Pawar brings more than two decades of experience in market research and consumer insights. Prior to joining Hansa Research Group, he worked with organisations including Kantar, HDFC Life and Nielsen. Over the past four years at Hansa Research Group, he served as quantitative head – west and south, where he led regional expansion initiatives and managed strategic multi-category research mandates.
According to the company, Pawar has also played a role in developing consultative research practices, improving operational efficiencies and mentoring teams across functions. His elevation comes as brands increasingly prioritise data-driven decision-making and deeper consumer understanding to support business growth and marketing effectiveness.
Pramod Pawar, national head – quantitative research, Hansa Research Group, said, “Hansa Research Group has built a strong legacy of enabling organisations with strategic consumer intelligence and actionable market insights. I am pleased to take on this expanded responsibility at a time when businesses are increasingly focused on leveraging analytics and deeper consumer understanding to drive growth. My focus will be on further strengthening our quantitative research capabilities, fostering long-term client partnerships, and delivering meaningful insights that support informed business decisions.”
Praveen Nijhara, ceo of Hansa Research Group, said, “Pramod’s elevation marks an important step in strengthening our quantitative research leadership as we continue to expand our integrated insights and analytics capabilities. His extensive experience in market research, deep understanding of consumer and market dynamics, and ability to lead strategic client engagements have contributed significantly to our growth journey over the years. We are confident that his leadership will further strengthen our consultative capabilities and enhance the value we deliver to clients across sectors.”
The company stated that the move reinforces its focus on delivering consumer intelligence and analytics solutions for brands across India and international markets. Hansa Research Group has been operating in the insights and analytics sector for more than 40 years and has conducted assignments across over 100 countries.
The company is also the first Indian insights and consulting firm to acquire a US-based company, GCR, formerly Gartner Custom Research. Headquartered in India, Hansa Research Group has offices in Singapore, Germany, the US and Bangladesh.
Hansa Research Group is part of the R K SWAMY | HANSA Group, a marketing communications and services network with operations across multiple disciplines and locations globally.
