Havas Media has been given the media mandate of lighting solutions provider Halonix Technologies. A multi-media campaign will launch shortly, informed an agency statement. The agency did not disclose if there was a pitch process involved.
Halonix manufacturers CFLs, LEDs and halogen lamps for commercial and residential establishments. The company now wants to enter lighting solutions for home, commercial, retail and outdoor spaces, the statement added.
Rakesh Zutshi, COO, Halonix Technologies, said, “Halonix has very ambitious growth plans and in Havas Media we found the agile, creative and entrepreneurial partner that we were looking for.”
Amar Wadhwa, founder and executive director, CrystalEyes, which has been given the mandate to run marketing for Halonix Technologies, added, “Having worked with Havas Media on other clients, I have seen them bring great value to the table both in the area of planning and buying. Moreover, the hunger and passion that they exhibited for the business won them the mandate.”
On the win, Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “It has been a good year at Havas, we have acquired a portfolio of new and interesting businesses and plan to close the quarter on the good note we began. Halonix is a company clearly on the growth path and we are happy to take them on course.”
Mohit Joshi, managing director, Havas Media India, added, “The Halonix product has tremendous scope and use, the team is dynamic and I believe we are the right people to forward their plans. We look forward to a rich relationship.”
Cheil India handles the creative duties for Halonix.