Hakuhodo Percept has bagged Sleepwell's creative mandate following a multi-agency pitch. Sleepwell is a brand under the Sheela Foam Group. Equus Redcell is the incumbent agency .
Pooja Malhotra, SVP, Hakuhodo Percept, said, “We are absolutely delighted and raring to get started on the new mandate. It’s an unexplored category that makes our task both exciting and challenging. Our endeavours will focus on revolutionising the purchase process and steering the brand towards becoming an indomitable player in the category.”
Manoj Sharma, VP marketing, Sleepwell, said, “We found Hakuhodo very much in sync with the vision that we so passionately pursue, for our Brand Sleepwell. Their ability to think out of the ordinary and to present a strong differentiating strategy for the Brand Sleepwell convinced us, on the merits of this new partnership.”