London-based fashion brand, Hackett has tied up with Sahara Force India to become the team's official supplier for 2012.
Part of Hackett’s association will involve supplying team members with travel kits to be worn while travelling to and from races.
The relationship with Sahara Force India marks the continuation of Hackett’s plans to expand into international markets, especially India, and capitalise on the global appeal of the sport.
Vijay Mallya, team principal and managing director, Sahara Force India, said, “I am delighted to welcome Hackett to the team and look forward to seeing our team members wearing their clothes this season. I have a great interest in fashion and believe the clothes we wear speak volumes about who we are and the values that are important to us. Formula One is therefore the perfect showcase for Hackett’s range and helps reinforce their strong tradition of style and quality.”
Vicente Castellano, managing director, Hackett, said, “Continuing with our motor racing tradition, it seemed a natural step to support our new and exciting business expansion into India by becoming a partner to the Sahara Force India Formula One team for 2012. We are looking forward to supporting the team as they continue their fight to work their way up the highly competitive Formula One grid.”