Kingfisher has extended its 'The Original Social Network' campaign to the IPL season, with a TVC featuring Bollywood actor Sushant Singh Rajput. The film has been conceptualised by J. Walter Thompson.
The film is set to the brand's signature Oo La La La Le O soundtrack. It opens with a group of friends playing cricket. When Rajput walks past the ground, the ball approaches him. He throws it back into play, and one of the players invite him as a super equates this to a #FriendRequest. Rajput joins them (#Accepted). When he showcases his batting skills, the spectators appreciate it with cheers (#Likes). A stumping requires the 'third umpire' from the audience to view the replay on her phone to make the decision (#Views). The film ends with Rajput taking a selfie with the spectators and players. A voice over says, 'Celebrate cricket with Kingfisher, the original social network'.
Samar Singh Sheikhawat, senior vice president, marketing, UBL, said “Cricket is our national passion, where people make friends, share their views and comments and bond over shared interests. It’s a sport which is a social network in its own way. With our new television commercial we are taking our fans back to a time when people bonded and celebrated over a game of cricket, bringing out the fact that these social actions have always existed and best enjoyed and appreciated over 'The Original Social Network' – Kingfisher."
The spot is for the brand's packaged drinking water offering.
Client: Kingfisher Packaged Drinking Water
Agency: J. Walter Thompson